Search Engine Marketing (SEM) - Klik Samuray

Search Engine Marketing (SEM)

Feb 10, 2015

Google defines Search Engine Marketing (SEM) as “the use of online advertising on search engine results pages to help visitors find your website.” In fact, Search Engine Marketing (SEM) is actually the immediate, money-backed portion of the total internet marketing efforts and usually applied in the form of PPC (pay-per-click).

The system is called “pay per click” because you pay only if your ad is clicked.

PPC advertising can be used in the search and content networks and this is done through the use of placed text ads that appear when people make searches for predetermined related phrases. The most known and used search networks are Google, Bing and Yahoo.

Pay-Per-Click advertising has a high demand internationally, and businesses from small sized to Fortune 100 companies, are spending less each year on “traditional” advertising avenues and devoting their marketing resources toward online advertising methods and PPC. Google Adwords takes a great percentage of a share from these resources since it provides targeted traffic from Google itself and its affiliate sites.

However, the cost of keywords in Google Adwords, especially for the competitive niches, has been increasing, therefore, it is extremely important to contract with an expert internet marketing company that has the ability to implement your PPC campaign without wasting your advertising resources.

Klik Samuray mainly provides the following Search Engine Marketing Services:

  • Paid Search Management
  • Content/Display Network Advertising
  • Comparison Shopping Engine (CSE) Management
  • Landing Page Optimization
  • Banner Ad Design.

Klik Samuray organizes your PPC (Pay Per Click) campaigns in your targeted country or countries and helps your organization to get highly qualified leads, traffic and measurable ROI through using completely ethical, effective and cost efficient strategies.

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